A plan for next year: which activities pay off, when they are due and what they cost. Plus a list of what you can skip. In the larger package I also research the market and competition in your region.
01The problem
A
Without a plan, nobody knows which of it brings enquiries. The money is spent, and next year it all starts again.
Advertising last year Enquiries from it
Without a plan, the right-hand column stays empty: nobody knows what paid off.
B
Many industries have a peak season. With air conditioning, for example, most searches happen in early summer. If you only plan your advertising then, you’re too late.
The solution
With timing and cost for every activity, and an honest view of what is realistic.
02What’s inside
Where your business stands today and what it wants to achieve next year.
Who offers the same in your region and how visible they are on Google.
What happens when, aligned with your peak season.
So you know in advance what the year will cost.
A list of things that do little for you.
Reviews, referrals and existing customers, in line with Google’s guidelines. Where it gets legally tricky, for example with advertising emails, I tell you.
What you do yourself, what I take on, what someone else does.
The short version to pin up, so the plan doesn’t end up in a drawer.
03Pricing
CHF690
The most important activities for the coming year, on one page.
My recommendation
CHF1'890
The full plan, with research into the market and competition in your region.
We agree the binding fixed price after a short exchange. The activities themselves are not included; whatever I take on is listed in the plan with its price. As a micro-business I am exempt from VAT.
04Questions
Your question isn’t here? Message me on WhatsApp, in English.
Those that are part of my services: website, logo and print design, and together with a new website also the Google profile. For everything else, the plan says who does it.
No. The plan shows which activities make sense for you and what they cost. What comes of it, nobody can guarantee.
A written exchange about your goals, your customers and your budget. It also helps to know what advertising you have done so far.
No. Small businesses on a tight budget in particular benefit when they know what they can leave out.
05Contact
Write a few lines about what your business does and what you want to achieve next year. I’ll reply in writing, in English.
Seven projects – all of them viewable in your browser. Live client sites: bym-gebaeudetechnik.ch and bymsolar.ch.
Phone (in German)
Location
Lyss in the Seeland
For businesses in Biel, Bern, Solothurn or Zurich · projects in Switzerland and Germany
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